Dendwell

the most inspired marketplace and magazine for vintage home things

Creative Roles

  • Developed and executed two web-first series. Wrote weekly features, service stories, ideating and packaging larger tentpoles and revenue-driving initiatives. Managed a network of freelance writers to produce weekly web content to drive to be the go-to online source for vintage homewares.

  • Originated a distinctive brand voice and leveraged that voice, UGC, and Reels to expand Instagram reach +246%, engagement +74.9%, and followership +45.4% in Q1 2022. Oversaw social promotion for e-commerce launch that saw $3000+ in sales in opening weekend.

  • Transformed story replies into DM conversations and commenters into ambassadors. Oversaw community management and implemented rapid response to inbound follower and customer engagement, inquiries, and issues.

Editorial Series

A trend forecast of vintage furniture and decor eras, styles, and designers due for a resurgence. A timely and shoppable market feature to drive e-commerce traffic and sales. Here are two web-first series I developed at Dendwell:

Social Skills

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